TY  - BOOK
AU  - Bland,Michael
AU  - Theaker,Alison
AU  - Wragg,David
AU  - Gregory,Anne
TI  - Effective media relations
T2  - PR in practice series
SN  - 0749433825
AV  - HD59 B526E 2000
PY  - 2000///
CY  - London
PB  - Kogan Page
KW  - PUBLIC RELATIONS
KW  - MASS MEDIA AND BUSINESS
N1  - Includes bibliographical references and index
ER  -