Financial Times mastering marketing :  the complete MBA companion in marketing / 
 Mastering marketing :  the complete MBA companion in marketing 
executive editor, Tim Dickson 
 - London :  FT Prentice Hall,  1999 
 - 342 p. :  ill. 
 - Financial Times mastering series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273642227 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / F562