TY  - BOOK
AU  - Jones,Tim
AU  - Kirby,Simon
TI  - Taking ideas to market
T2  - ExpressExec
SN  - 1841123145
AV  - HD53 J663T
PY  - 2002///
CY  - Oxford
PB  - Capstone
KW  - CREATIVE ABILITY IN BUSINESS
KW  - CASE STUDIES
KW  - MARKETING
N1  - Includes index
ER  -