TY - BOOK AU - Carter,David E. TI - Blue is hot, red is cool: choosing the right color for your logo SN - 0066209358 AV - NK1548 B583 PY - 2001/// CY - New York, N.Y. PB - HBI KW - COLOR IN DESIGN KW - LOGO (SYMBOLS) KW - DESIGN KW - COLOR KW - PHYCHOLOGICAL ASPECTS N1 - Includes index ER -