Pelton, Lou E. <br/><br/>
Marketing channels :  a relationship management approach / 
Lou E. Pelton, David Strutton, James R. Lumpkin 
 - 2nd ed. , international ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2002 
 - 514 p. :  ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071121005 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING CHANNELS<br/>RELATIONSHIP MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.129  / P447M 2002