TY  - BOOK
AU  - Hiar,Joseph F.
AU  - Bush,Robert P.
AU  - Ortinau,David J.
TI  - Marketing research : within a changing information environment
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072467576
AV  - HF5415.2 H347M 2003
PY  - 2003///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - MARKETING RESEARCH
N1  - Includes indexes
ER  -