Lamb, Charles W.,  Jr. <br/><br/>
Marketing / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., McDaniel Carl 
 - 6th ed. 
 - Australia :  South-Western,  c2002 
 - 751 p. +  1 CD-ROM 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324068611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415  / L352M 2002