Kerin, Roger A. <br/><br/>
Strategic marketing problem :  cases and comments / 
Roger A. Kerin, Robert A. Peterson 
 - 9th ed. , international ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2001 
 - 729 p. :  ill. (some col.) 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0130284742 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--DECISION MAKING--CASE STUDIES<br/>MARKETING--DECISION MAKING--CASE STUDIES<br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.135  / K474S 2001