Strategic marketing /
David W. Cravens, Nigel F. Piercy
- 7th ed. , international ed.
- Boston, Mass. : McGraw-Hill/Irwin, c2003
- 843 p. : ill.
- McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0071151613
MARKETING--DECISION MAKING MARKETING--MANAGEMENT MARKETING--MANAGEMENT--CASE STUDIES