TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel F.
TI  - Strategic marketing
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0071151613
AV  - HF5415.135 C728S 2003
PY  - 2003///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - MARKETING
KW  - DECISION MAKING
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references and index
ER  -