TY  - BOOK
AU  - Smith,Shaun
AU  - Wheeler,Joe
TI  - Managing the customer experience: turning customers into advocates 
SN  - 0273661957
AV  - HF5415.5 S647M
PY  - 2002///
CY  - London
PB  - Financial Times Prentice Hall
KW  - CUSTOMER RELATIONS
KW  - RELATIONSHIP MARKETING
KW  - CUSTOMER IOYALTY
N1  - Includes index
ER  -