Kotabe, Masaaki <br/><br/>
Global marketing management / 
Masaaki Kotabe, Kristiaan Helsen 
 - 2nd ed. 
 - New York, N.Y. :  Wiley,  c2001 
 - 739 p. :  ill. (some col.), col. maps 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0471372897 
<br/><br/><label>Subjects--Topical Terms: </label><br/>EXPORT MARKETING--MANAGEMENT<br/>INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF1416  / K672G 2001