TY  - BOOK
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
TI  - Global marketing management
SN  - 0471372897
AV  - HF1416 K672G 2001
PY  - 2001///
CY  - New York, N.Y.
PB  - Wiley
KW  - EXPORT MARKETING
KW  - MANAGEMENT
KW  - INTERNATIONAL BUSINESS ENTERPRISES
N1  - Includes bibliographical references and indexes
ER  -