Ries, Al <br/><br/>
The fall of advertising and the rise of PR / 
Al Ries and Laura Ries 
 - New York, N.Y. :  HarperCollins,  c2002 
 - 295 p. :  ill. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0060081988 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>BRAND NAME PRODUCTS<br/>PUBLIC RELATIONS
<br/><br/><label>LC Class. No.: </label>HF5823  / R537F