TY  - BOOK
AU  - Ries,Al
AU  - Ries,Laura
TI  - The fall of advertising and the rise of PR
SN  - 0060081988
AV  - HF5823 R537F
PY  - 2002///
CY  - New York, N.Y.
PB  - HarperCollins
KW  - ADVERTISING
KW  - BRAND NAME PRODUCTS
KW  - PUBLIC RELATIONS
N1  - Includes index
ER  -