Kellogg on marketing / 
The Kellogg Marketing Faculty, Northwestern University ; Dawn Iacobucci, editor 
 - New York, N.Y. :  Wiley,  c2001 
 - 427 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>047135399X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / K444