TY  - BOOK
AU  - Iacobucci,Dawn
ED  - Northwestern University.
TI  - Kellogg on marketing
SN  - 047135399X
AV  - HF5415 K444
PY  - 2001///
CY  - New York, N.Y.
PB  - Wiley
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -