Semenik, Richard J. <br/><br/>
Principles of marketing :  a global perspective / 
Richard J. Semenik, Gary J. Bamossy 
 - Cincinnati, Ohio :  South-Western Pub. Co.,  c1993 
 - 626 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0538817143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / S453P