TY  - BOOK
AU  - Semenik,Richard J.
AU  - Bamossy,Gary J.
TI  - Principles of marketing: a global perspective 
SN  - 0538817143
AV  - HF5415.13 S453P
PY  - 1993///
CY  - Cincinnati, Ohio
PB  - South-Western Pub. Co.
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -