TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
TI  - Services marketing: integrating focus across the firm 
SN  - 0071199144
AV  - HD9980.5 Z447S 2003
PY  - 2003///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - SERVICE INDUSTRIES
KW  - MARKETING
KW  - CUSTOMER SERVICES
N1  - Includes bibliographical references and index
ER  -