Barrenechea, Mark J. Software rules : how the next generation of technology tools will increase strategic effectiveness--and create competitive advantage / Mark J. Barrenechea - New York, N.Y. : McGraw-Hill, c2002 - 244 p. : ill. Includes index ISBN: 0071385169 Subjects--Topical Terms: BUSINESS--DATA PROCESSINGELECTRONIC COMMERCEORGANIZATIONAL EFFECTIVENESS LC Class. No.: HF5548.32 / B377S