TY  - BOOK
AU  - Hoffman,K.Douglas
AU  - Bateson,John E.G.
TI  - Essentials of services marketing: concepts, strategies & cases 
T2  - The Dryden Press series in marketing
SN  - 0030288924
AV  - HD9980.5 H633E 2002
PY  - 2002///
CY  - Fort Worth, Tex.
PB  - Harcourt College
KW  - SERVICE INDUSTRIES
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -