TY  - BOOK
AU  - Egan,John
TI  - Relationship marketing: exploring relational strategies in marketing 
SN  - 0273646125
AV  - HF5415.55 E326R
PY  - 2001///
CY  - Harlow
PB  - Financial Times/Prentice Hall
KW  - RELATIONSHIP MARKETING
N1  - Includes bibliographical references and index
ER  -