Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler 
 - 11th ed. , international ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2003 
 - 706 p. :  col. ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0130497150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / K674M 2003