Bearden, William O.  1945- <br/><br/>
Marketing :  principles & perspectives / 
 Marketing :  principles and perspectives 
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge 
 - 3rd ed. , international ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2001 
 - 596 p. :  col. ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0072322977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--UNITED STATES
<br/><br/><label>LC Class. No.: </label>HF5415.1  / B427M 2001