TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing: principles & perspectives 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072322977
AV  - HF5415.1 B427M 2001
PY  - 2001///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - MARKETING
KW  - UNITED STATES
N1  - Includes bibliographical references and indexes
ER  -