TY  - BOOK
AU  - Kerin,Roger A.
TI  - Marketing
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0071217258
AV  - HF5415 M374 2003
PY  - 2003///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - MARKETING
N1  - Includes bibliographical references and indexes
ER  -