TY - BOOK AU - Rivers,Charlotte TI - Identify: building brand through letterheads, logos and business cards SN - 2880467233 AV - NC1003 R583I PY - 2003/// CY - Mies PB - RotoVision KW - CORPORATE IMAGE KW - INDUSTRIAL DESIGN COORDINATION KW - TRADEMARKS KW - LOGOS (SYMBOLS) KW - LOGO TYPE ER -