Nagle, Thomas T.  1951- <br/><br/>
The strategy and tactics of pricing :  a guide to profitable decision making / 
Thomas T. Nagle, Reed K. Holden 
 - 3rd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2002 
 - 398 p. :  ill. 
 - The Prentice Hall international series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>013026248X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PRICING<br/>MARKETING--DECISION MAKING
<br/><br/><label>LC Class. No.: </label>HF5416.5  / N334S 2002