TY  - BOOK
AU  - Nagle,Thomas T.
AU  - Holden,Reed K.
TI  - The strategy and tactics of pricing: a guide to profitable decision making 
T2  - The Prentice Hall international series in marketing
SN  - 013026248X
AV  - HF5416.5 N334S 2002
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - PRICING
KW  - MARKETING
KW  - DECISION MAKING
N1  - Includes bibliographical references and indexes
ER  -