Strategic management of technology and innovation /
Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright
- 3rd ed. , international ed.
- Boston, [Mass.] : McGraw-Hill/Irwin, 2001
- 990 p. : ill.
Includes bibliographical references and index
0071189335
TECHNOLOGY INNOVATIONS--MANAGEMENT NEW PRODUCTS--MANAGEMENT HIGH TECHNOLOGY INDUSTRIES--MANAGEMENT