A handbook of media and communication research :  qualitative and quantitative methodologies / 
edited by Klaus Bruhn Jensen 
 - London :  Routledge,  2002 
 - 332 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0415225884 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MASS MEDIA--RESEARCH--METHODOLOGY
<br/><br/><label>LC Class. No.: </label>P91.3  / H362