TY  - BOOK
AU  - Jensen,Klaus Bruhn
TI  - A handbook of media and communication research: qualitative and quantitative methodologies 
SN  - 0415225884
AV  - P91.3 H362
PY  - 2002///
CY  - London
PB  - Routledge
KW  - MASS MEDIA
KW  - RESEARCH
KW  - METHODOLOGY
N1  - Includes bibliographical references and index
ER  -