TY  - BOOK
AU  - Sissors,Jack Zanville
AU  - Baron,Roger B.
TI  - Advertising media planning
SN  - 0844215635
AV  - HF5826.5 S577A 2002
PY  - 2002///
CY  - Chicago, Ill.
PB  - McGraw-Hill
KW  - ADVERTISING MEDIA PLANNING
N1  - Includes bibliographical references and index
ER  -