Winters, Arthur A. <br/><br/>
Brandstand :  strategies for retail brand building / 
Arthur A. Winters, Peggy Fincher Winters, Carole Paul ; and the editors of Retail Ad World 
 - New York, N.Y. :  Visual Reference,  c2002 
 - 174 p. :  col. ill. 
<br/><br/><label>ISBN: </label>1584710705 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS<br/>RETAIL TRADE--MANAGEMENT<br/>PRODUCT MANAGEMENT<br/>ADVERTISING<br/>ADVERTISING, POINT-OF-SALE.<br/>COMMERCIAL ART
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / W567B