TY  - BOOK
AU  - Winters,Arthur A.
AU  - Winters,Peggy Fincher
AU  - Paul,Carole
ED  - Retail Ad World,
TI  - Brandstand: strategies for retail brand building 
SN  - 1584710705
AV  - HD69 .B7 W567B
PY  - 2002///
CY  - New York, N.Y.
PB  - Visual Reference
KW  - BRAND NAME PRODUCTS
KW  - RETAIL TRADE
KW  - MANAGEMENT
KW  - PRODUCT MANAGEMENT
KW  - ADVERTISING
KW  - ADVERTISING, POINT-OF-SALE
KW  - COMMERCIAL ART
ER  -