Burns, Alvin C. Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003 - 642 p. : col. ill. + 1 CD-ROM Includes bibliographical references and index ISBN: 0131202642 Subjects--Topical Terms: MARKETING RESEARCH LC Class. No.: HF5415.2 B876M / 2003