Sutherland, Max <br/><br/>
Advertising and the mind of the consumer :  what works, what doesn't, and why / 
Max Sutherland and Alice K. Sylvester 
 - 2nd ed. , new rev. international ed. 
 - Australia :  Allen & Unwin,  2000 
 - 326 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1865082317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING--PSYCHOLOGICAL ASPECTS<br/>CONSUMER BEHAVIOR
<br/><br/><label>LC Class. No.: </label>HF5822  / S973A 2000