TY  - BOOK
AU  - Sutherland,Max
AU  - Sylvester,Alice K.
TI  - Advertising and the mind of the consumer: what works, what doesn't, and why 
SN  - 1865082317
AV  - HF5822 S973A 2000
PY  - 2000///
CY  - Australia
PB  - Allen & Unwin
KW  - ADVERTISING
KW  - PSYCHOLOGICAL ASPECTS
KW  - CONSUMER BEHAVIOR
N1  - Includes bibliographical references and index
ER  -