Evans, Judith 1964- Challenging the big brands : how new brands win market share with innovative design / Judith Evans, Cheryl Dangel Cullen - Gloucester, Mass. : Rockport, c2003 - 176 p. : ill. (some col.) ISBN: 1564969053 Subjects--Topical Terms: TRADEMARKS--DESIGNLOGOS (SYMBOLS)--DESIGN LC Class. No.: NC1003 / E926C