TY  - BOOK
AU  - Evans,Judith
AU  - Cullen,Cheryl Dangel
TI  - Challenging the big brands: how new brands win market share with innovative design 
SN  - 1564969053
AV  - NC1003 E926C
PY  - 2003///
CY  - Gloucester, Mass.
PB  - Rockport
KW  - TRADEMARKS
KW  - DESIGN
KW  - LOGOS (SYMBOLS)
ER  -