Rayport, Jeffrey F. <br/><br/>
E-commerce / 
Jeffrey F. Rayport, Bernard J. Jaworski 
 - International ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin marketspaceU,  2001 
 - 420 p. :  ill. 
 - McGraw-Hill e-commerce series .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0071189459 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ELECTRONIC COMMERCE<br/>INTERNET ADVERTISING<br/>INTERNET MARKETING
<br/><br/><label>LC Class. No.: </label>HF5548.32  / R396E 2001