TY  - BOOK
AU  - Bernbach,William
AU  - Higgins,Denis
TI  - The art of writing advertising: conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett 
T2  - A McGraw-Hill advertising classic
SN  - 0071410937
AV  - HF5825 A776
PY  - 2003///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - ADVERTISING
KW  - Advertising copy
KW  - INTERVIEWS
KW  - ADVERTISING EXECUTIVES
ER  -