TY  - BOOK
AU  - Varey,Richard J.
TI  - Marketing communication: principles and practice 
SN  - 0415230403
AV  - HF5415.123 V373M
PY  - 2002///
CY  - London
PB  - Routledge
KW  - COMMUNICATION IN MARKETING
N1  - Includes bibliographical references and index
ER  -