Wells, William  1962- <br/><br/>
Advertising :  principles & practice / 
 Advertising :  principles and practice 
William Wells, John Burnett, Sandra Moriarty 
 - 6th ed. , international ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2003 
 - 599 p. :  col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131202065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5823  / W444A 2003