The future of marketing :  critical 21st-century perspectives / 
edited by Philip J. Kitchen 
 - Basingstoke :  Palgrave Macmillan,  2003 
 - 196 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0333992865 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--FORECASTING<br/>TWENTY-FIRST CENTURY--FORECASTING
<br/><br/><label>LC Class. No.: </label>HF5415  / F878