TY  - BOOK
AU  - Kitchen,Philip J.
TI  - The future of marketing: critical 21st-century perspectives 
SN  - 0333992865
AV  - HF5415 F878
PY  - 2003///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - MARKETING
KW  - FORECASTING
KW  - TWENTY-FIRST CENTURY
N1  - Includes bibliographical references and index
ER  -