TY  - BOOK
AU  - Belch,George Eugene
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0071214380
AV  - HF5823 B442A 2004
PY  - 2004///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - ADVERTISING
KW  - SALES PROMOTION
KW  - COMMUNICATION IN MARKETING
N1  - Includes bibliographical references and index
ER  -