Brand new brand thinking :  brought to life by 11 experts who do / 
edited by Merry Baskin and Mark Earls 
 - London :  Kogan Page,  2002 
 - 212 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0749436786 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING--BRAND NAME PRODUCTS<br/>BRAND NAME PRODUCTS
<br/><br/><label>LC Class. No.: </label>HF6161 .B4  / B726