TY  - BOOK
AU  - Baskin,Merry
AU  - Earls,Mark
ED  - Account Planning Group (APG)
TI  - Brand new brand thinking: brought to life by 11 experts who do 
SN  - 0749436786
AV  - HF6161 .B4 B726
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - ADVERTISING
KW  - BRAND NAME PRODUCTS
N1  - Includes bibliographical references and index
ER  -